Kidson Talks | The E-commerce Chemist

SEO | E-COMMERCE | EBAY – This is my journey as an E-commerce Consultant

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The mighty ‘Aggregator’ – the buzz word of the moment…

August 7th, 2007 · Comments Off

Sites that aggregate a common product or service for example marketplaces like eBay and shopping comparison sites have been going since time forgot. This technology went social with Spokeo, as reported by Techcrunch…. Spokeo wants to be your home page. They want to bring you your favourite blog feeds, MySpace updates, new YouTube videos, and [...]

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Tags: eBay · Google · Paypal · Social Shopping · Web Mastering

Keeping up the Demand – A Lip Service Example

August 2nd, 2007 · Comments Off

As an old stockist of the Lip Service brand I am glad to see they are still going strong. They completely change their product lines 3 to 4 times a year and only produce around 30-50 of each size and colour. This creates a tremendous demand and almost panic from retailers and customers as when [...]

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Tags: Google

eBay Design Keyword Experiment Over!

July 19th, 2007 · No Comments

Well the conclusion was that the URL with /ebaydesign did a lot better than the rest! It is hard to quality such results, but the url /ebaydesign/ was constantly higher in the rankings with 60 hits over the period 18th June to 18th July compared to the other formats /ebay-design/ at 28 hits and /ebay_design/ [...]

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Tags: Google · Search Engine Optimisation

Battling the Beast – Can it be that simple?

July 19th, 2007 · No Comments

I was reminded today of how Google Bots really work. They are not human, and they can only see what we want them to see! Top tips from a European Expert: 1. Make sure you change the meta title of each page according to that pages content and don’t make it to long and fluffy! [...]

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Tags: Google · Search Engine Optimisation

Googles steps towards personalised search – SEO Prediction

July 12th, 2007 · No Comments

I love reading Matt Cutts blog. This post on on ‘Removing Results‘ caught my eye and it is a glimpse of the Google mentality with regards to the future of search. I do believe this will be great for the little guy who is trying to target specific customers against the giants and the link [...]

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Tags: Google