This is my journey as an E-commerce Consultant
Posts tagged Google
The importance of campaign negative keywords in Google Adwords
1773 days
I have never really thought about campaign negative keywords too much until I managed the Adwords campaign for a Small Shoes site called Daintyfeet
You can waist clicks and money on keywords that really don’t have ANYTHING to do with your site.
For example for the Hairfreax website these would be keywords that my Ad’s are showing for but have no relevance:
Hair Loss Treatment
Hair Dye
Animal Hair
But these keywords might still cost me impressions and clicks due to the fact that a large proportion of my keywords have hair in them at some point!
In all fairness I am only loosing a few pounds to these keywords a month but that’s a few quid too much!
The most important factor in constructing an Adwords campaign is RELEVANCE. Keep the structure of your campaigns in tune with your site structure and make sure you eliminate any keywords that are not associated with your product/purpose.
Create Ad variations that are specific and point to specific areas on your site. You will get better conversions this way!
Search Engine OptimiZation and Miss Spelt Keywords?
Geddit? Ok, in the UK we spell it optimisation. How many times a day do you spell Google, with too many g’s or too many o’s? Or leave out the space when your in a rush? Common miss spelt keywords can be a SEO dream. Common keywords that don’t have as much competition but your target audience accidentally type into search engines.
Lets see what miss spelling are searched when you try to type ebay design:
ebay desigm,ebay desigb,enay design,evay design,ebay desihn,ebay desifn,ebay fesign,ebay sesign,ebay dedign,ebay deaign,ebsy design,ebay desogn,ebay desugn,ebau design,ebat design,ebay drsign,rbay design,ebay dwsign,wbay design,ebiy design,ebay desagn,ebay desibn,ebay desijn,ebay desidn,ebay gesign,ebay jesign,ebay besign,egay design,ejay design,eday design,ebay dezign,ebay desigg,ebay desiin,ebay dessgn,ebay deeign,ebay ddsign,ebay esign,ebayydesign,ebaa design,ebby design,eeay design,ebay designn,ebay desiggn,ebay desiign,ebay dessign,ebay deesign,ebay ddesign,ebayy design,ebaay design,ebbay design,eebay design,ebay desing,ebay desgin,ebay deisgn,ebay dseign,ebay edsign,ebayd esign,eba ydesign,ebya design,eaby design,beay design,ebay desig,ebay desin,ebay desgn,ebay deign,ebay dsign,ebay esign,ebaydesign,eba design,eby design,eay design,bay design
Wow! What numpties we are as a nation of searchers…..lets try cyber goth:
cyner goth,cyver goth,vyber goth,xyber goth,cyber gotj,cyber gotg,cyber hoth,cyber foth,cyber gpth,cyber gith,cuber goth,ctber goth,cyber goyh,cyber gorh,cybrr goth,cybwr goth,cyber both,cyber joth,cyber doth,cyger goth,cyjer goth,cyder goth,cyber gott,cyber gooh,cyber ggth,cyber oth,cyberrgoth,cybee goth,cybbr goth,cyyer goth,ccber goth,cyber gothh,cyber gotth,cyber gooth,cyber ggoth,cyberr goth,cybeer goth,cybber goth,cyyber goth,ccyber goth,cyber goht,cyber gtoh,cyber ogth,cyberg oth,cybe rgoth,cybre goth,cyebr goth,cbyer goth,ycber goth,cyber got,cyber goh,cyber gth,cyber oth,cybergoth,cybe goth,cybr goth,cyer goth,cber goth,yber goth
I found all these variations using Fatfingers.co.uk the site to find typo’s on ebay!
Ebay Design Experiment July Update
1780 days
Remember this post? Search Engine Friendly URLs Dashes or underscores? well…. it is quite hard to determin the ranking of said URLs, but lets just say for one this if you search for “ebaydesign” the url kidsontalks.com/ebaydesign/ turns up 5th.
Comparing the traffic for each URL:
First is http://kidsontalks.com/ebay_design/
Second is http://kidsontalks.com/ebaydesign/
Third is http://kidsontalks.com/ebay-design/
For their respective keywords /ebaydesign/ ranked 5th of google.com for “ebaydesign”, /ebay_design/ ranked first on google.com for “ebay_design” ( but who really searches for that?) and /ebay-design/ ranked 66th on google.com.
Now hoe about the elusive, popular keyword ‘ebay design’ ??????
Well my ebay Blog about it eBay-Design-Keyword-Experiment on Ebay Blogs ranked 33rd on google.com…and the URL’s? Nada!
I am going to add in more content to the pages to see if this boosts the rankings!
So what are customers looking for ebay design really searching for?
1782 days
OK, I had to answer my own question!
Using the SEO Book again (I think I might have to add these guys to my blogroll) the closest keywords/phrases that would fit a company selling ebay design are:
make money on ebay – 22,614 apm
ebay business – 27,090 apm
*apm = average search volume per month
and in order to run a successful Google Adwords campaign a lot of ebay related negative keywords ( keywords that might contain ebay but are so not what you do and will waste your precious moolah man!) Most searched to do with ebay are from ebay users and not the ebay sellers you would want to push ebay design too? So how would an advertising campaign start? To maximise the return on investment you would need targeted traffic, and not 7 million ebay users who don’t care two hoots about ebay design!
The keywords ebay design, ebay store design, ebay template design and ebay listing design need to be within your campaign as your competitors also use these keywords and you do have to make sure you are not left behind, but how do you make sure you are hitting the right people?
Answers on a postcard please!
Is ebay getting all cute and funky?
They seem to have a playground!
eBay says:
We’re thrilled you’ve decided to check out the Playground. The Playground is a separate eBay site that allows us to experiment without changing the entire eBay site. Although a few features of regular eBay are not available on the Playground, bidding and buying are real. The main difference right now is how you find items. But, stay tuned–we may try out other new ideas on the Playground.
So, play around, have fun…tag you’re it!
eBay and Google seems to be a logger heads at the moment, Google cancelling their party at eBay live……eBay stopping their use of adwords for a week….
If you want more google v ebay news visit http://ebaystrategies.blogs.com/
