Kidson Talks | The E-commerce Chemist

Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

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Well not really….. Online Copywriting 101: The Ultimate Cheat Sheet The genius behind ‘Call to Action‘ have brought together some great articles on how to write good web copy. On the internet, words is all we have to communicate to our customers and search bots alike. A product seller will rely very much on the [...]

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Developing persona’s of your customers can be a tricky and long process for a small business. Creating persona’s of your typical customer base can help you with the navigation, construction and wording of your site. You need to answer the questions your customer and direct them appropriately has so they will take the action you [...]

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Follow on from: Gearing up for Xmas 2007 – What to do in October… Week 1: You have done your research, you campaign has had 7-10 days. Pin point your successes and failures. Ask yourself a few questions: 1. What campaigns are working? 2. Why are the successful campaigns working? 3. What campaigns are not [...]

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Larger companies say that around 50% of their website traffic can come from affiliates. These companies usually have the brand strength and budget to take advantage of such systems as Tradedoubler and Commission Junction. But how about if you are a small to medium sized business who wants to take advantage of affiliate traffic? What [...]

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