Kidson Talks | The E-commerce Chemist

eBay doesn’t have to be your sole or primary trading source, even though some website and companies will try to make you think so.
I decided to compliment a PPC marketing campaign with an eBay campaign. This combination worked very well and for a low volume website, I had increased my orders 150%.  eBay is  a [...]

[Read more →]

Its all over the blogosphere, the news, the internet is rife with the release of ‘In Rainbows‘
You can choose your own price for the 160 kilobits per second mp3 of the album putting their fans in total control. The quiet announcement on their website was spread though word of internet, so much so that there [...]

[Read more →]

‘We envision to enthusiastically facilitate error-free paradigms while continuing to authoritatively revolutionize economically sound opportunities to meet our customer’s needs’
This snippet of text was generated by the Mission Statement Generator from the Dilbert comic strip website, but this kind of web copy rings  close to the truth for some organisations.
When you are writing content in [...]

[Read more →]

Customers are being more socially responsible with their buying and value companies that have the same thinking. Customers can be selective with their choice of e-commerce offerings as the internet fosters a socially responsible consumer base.
Non Ethical practises include selling non medical miracle cures like weight loss pills and hair loss creams that have no [...]

[Read more →]

‘Multi- channel’ has become a bit of a ‘Web 2.0 buzz word, but it has become one of the most expansive sectors in e-commerce. ‘Multi Channel’ (we shall call it MC 2.0 for comedic slogan purposes only) can involve a retail organisation having several touch points for interactions with customers and also several competitive routes [...]

[Read more →]

Right, its getting close so what do you need to do? You haven’t started yet? Thought so. So lets get cracking and here’s a few things to get on with or you can use it as a basic guide. It’s generic as every business is different and every product type moves differently. This post leans [...]

[Read more →]

Most retailers depend heavily on Christmas sales. So how can you do better this year than last?
- Set up a separate advertising campaign and make sure your merchandise fits
- Create specific seasonal landing pages for your products to improve optimisation at this earlier stage. Remember you have 4 seconds to convert your customer so make [...]

[Read more →]

Well on Tuesday evening I completed my new CubeCart 4 store, and by Thursday evening it had made back its purchase price. I doubt there are many systems that I could say it takes less that three days to see return on investment. This includes the price of the security certificate too.
A small targeted adwords [...]

[Read more →]

Avon is still going strong with its catalogue based army of representatives, but I got Joe Browns autumn issue though the post this morning, and also the Boden catalogue through. With the demise of Index and Gratten of the 90’s (you don’t see much of that now) have catalogue mail shots married with their [...]

[Read more →]

When you are find tuning your Google Adwords account say, you follow the few top tips from Google University:
- Create Ads around keywords for example ‘Red Size 3 Shoes’ and link to the relevant products or category on your site.
- Organise you ad groups to match your product catalogue organisation, using the category tree and [...]

[Read more →]