Kidson Talks | The E-commerce Chemist

Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want. They also have a blog : Future Now’s Marketing Optimization Blog If you are tired of text book internet marketing reads, this plays out like [...]

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That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]

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Thinking of driving traffic and getting into affiliates? Companies such as Tradedoubler can be a little expensive for the smaller business, so I have been investing time in this affiliate management software by JROX This is a nifty script for you to manage your own affiliate program. I have started ‘Toxic Girl Alternative Affiliates‘ on [...]

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ChannelAdvisor is fast becoming a complete solution for your e-commerce dealings encompassing marketplaces, e-commerce stores and now search. Read their new PDF for the holiday season! I will be following up my post on Festive Marketing with a list of the kind of things to do in November when your campaign is getting under way. [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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