Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was expected to be spent on this day.
Online spending is on the up:

$9.3 billion spent online from November 1 through 23, a record and 17 percent higher than the $8.1 billion spent online last year

Check out the post $700mm Cyber Monday? for more details.

If you have been following our marketing series, the last post Christmas Marketing – What to do in November. you would have been ready for the Christmas Crunch time between the 23rd of November and 16th December.

So what do you get up to in December?

Check, check and re check! You still have time to tweak your marketing strategies before the 16th of December! Do you have the last shipping date displayed for your target market? If you ship internationally make sure you distinguish between the posting dates.

From the 17th of December:

Ramp down your festive keywords and marketing to avoid wasted pay per click sales. Gather and analyse your data to outline the best method of increase your sales in the next festive season.

Celebrate your success, and forget about your failures until next year when you make moves to eradicate them!

Prepare stock and website for the sales. In the UK sales start on boxing day, so you will need to get moving implementing your strategy, boasting the best prices and driving the bargain ethos. Advertise NOW that your sales start boxing day, in pay per click and on your site. Email all your customers about the fantastic bargains to be had!

Repeat the main and successful steps from your Christmas marketing. top make sure you clear old and redundant stock ready for the trends of 2008!

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