Ecommerce Tarot – What’s in store for marketplace sellers in 2015? #2

Following on from this post I go onto the second part of the big question!

How should sellers prepare for 2015?

Preparation is all about learning from previous experience. One of my sellers today asked me to switch off their international listings because they needed to ease the pressure. What a GREAT problem to have. They have already grown 50% on the previous year with 4 weeks of selling left. So those 4 weeks will be from their UK listings only. I have already been thinking of ways to cope with the very ‘seasonal’ heavy sales of this client as there is a LOT of expansion to be had in 2015. However, this is a null point if the business infrastructure can’t keep up with sales growth.

I am going to use the Rider Waite Tarot deck today, this is the one you see in all the films associated with ‘witches’ and fortune telling. I am feeling very ‘New Orleans’ today so I chose this deck.

A three card pull from this deck signifies ‘Past, Present then Future’

1. Past

Ace of Pentacles – Reversed

Sellers need to be mindful of bad intelligence. What has worked in the past, might not be for the future. E-commerce is ever changing so you must evolve with it. Cast away old thinking and bad decisions.

2. Present

Queen of Wands – Reversed

A lot of what sellers have been focused on in 2014 is customer service. eBay & Amazon has tightened the grip here and those who have succeeded should continue this vein of providing golden service. This is what you can take from your present performance into 2015.

3. Future

Temperance – Reversed

Sellers need to be careful of conflicting interests in the future and unfortunate combinations. This is poignant for growing sellers who need to make sure their infrastructure can cope with the growing demand for products and marketplace expansion.

011214

 

Growth is great but also hard work. I can imagine this last weekend has made sellers larger then they planned for this year, but next year you need to be prepared.

Things you can think about as a growing company in 2015:

1. More efficient fulfillment processes – bring the cost of shipping out orders down.

2. Consolidated listing & channel management – look into software to manage your channels without growing your people.

3. Preparing correctly for new marketplaces – are there any gaps in your domestic channels? If not go INTERNATIONAL.

4. Increase depth and breadth of product ranges using intelligence sourcing and data.

 

*Please remember this is just for fun, insight and a way to get myself blogging again after a poor show this year. Tweet your questions to @Kidsontalks – It’s free!

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Ecommerce Tarot – What’s in store for marketplace sellers in 2015? #1

Andy from WebRetailer is joining in the fun and has asked ‘What’s in store for Marketplace sellers in 2015?’

That is a BIG question, and as Tarot in no way tells the future I shall break this down into several ‘pathway’ style questions. I do a LOT of business planning with my clients, normally with a 24 month growth plan. Clients that have followed the pathways I have put before them have achieved great success. Some others are now maturing and teetering on the edge of greatness too.

My first question is that of reflection. You should always look at lessons learnt in order to progress and not repeat mistakes.

What should marketplace sellers take from 2014, into the New Year?

1. The Issue – The Wanderer

The wheel of the year is beginning it’s great cycle and the wanderer (yes that’s you, the marketplace seller) is getting ready to take a leap into the unknown. All you require is faith. But you also need the wisdom to let go. This means sometimes leaving behind baggage of the past. You might have already started on this journey on an unconscious level. You may already know what it is you need to do.

2. Action to Avoid – Queen of Arrows * Swan

This card represents freedom after strife, however sellers need to avoid unnecessary separation to swim into waters new.

3. Action to Take – Three of Vessels * Joy

Don’t fear happiness. Give yourself permission to feel complete joy and free yourself from the fear of the void joy leaves behind once it is gone. It’s OK to be happy in what you do. Inject the magic back into marketplace selling. Grief is not a way of life.

2014 has been a difficult year, especially for eBay sellers. Hacking, fraud, site issues and security fears have sucked the joy out of selling on many levels. Then you add into that two sets of quite major changes making the hoops smaller for good sellers to jump through. I have heard sellers say they have doubled their sales on Amazon while eBay has become a very difficult marketplace to cope with.

Sellers are at a juncture…..do they say goodbye to eBay, swim into new waters and capitalise on Amazon together with channels they control?

Some sellers have released themselves from eBay as it was just making them miserable. YOU know in your heart how you want to run your business, for happiness, health and ultimately wealth. However, don’t think separating from your troublesome sales channel will bring you happiness. Being broke can make you pretty unhappy too! Proceed with caution.

tarot

After all that I think my next question for the pathway spread will be ‘How should sellers prepare for 2015?

and just for ‘kicks & giggles’ lets do a one card draw from the Druid Craft Tarot (What? It was going cheap on eBay so I bought another deck….)

What do marketplace sellers have in store for them in 2015?

Reverse Meaning – The Tower

Some disruption or change may be afoot, which will eventually prove beneficial. Sellers find themselves unable to break free from a limiting situation.

Oh…err…ominous with a positive ending? Does this mean we will see more disruption with our beloved marketplaces in 2015?

reverse-tower

*Please remember this is just for fun, insight and a way to get myself blogging again after a poor show this year. Tweet your questions to @Kidsontalks – It’s free!

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