Keywords with high search volume and low advertiser competition to begin with:goth clothing uk
gothic lolita clothes
cyber gothic clothing
gothic clothing websites
gothic alternative clothing
gothic and punk clothing
only 4,860 listings for her company name, in which she is at the top of the listings, but join her company name with clothing and she is nowhere to be seen.
Google UK: 4th, 7th and 10th with hairfreax.co.uk, gallery.hairfreax.co.uk and blog.hairfreax.co.uk
Google com : 9th with Google com
Still decent ranking for cybergoth
Google uk: 3rd with hairfreax.co.uk – up 27 places!
Google.com : 11th place, from 100th from June 7th
So the rankings are getting better or remaining consistent. Great stuff.
Remember this post? Search Engine Friendly URLs Dashes or underscores? well…. it is quite hard to determin the ranking of said URLs, but lets just say for one this if you search for “ebaydesign” the url kidsontalks.com/ebaydesign/ turns up 5th.
Comparing the traffic for each URL:
First is http://kidsontalks.com/ebay_design/
Second is http://kidsontalks.com/ebaydesign/
Third is http://kidsontalks.com/ebay-design/
For their respective keywords /ebaydesign/ ranked 5th of google.com for “ebaydesign”, /ebay_design/ ranked first on google.com for “ebay_design” ( but who really searches for that?) and /ebay-design/ ranked 66th on google.com.
Now hoe about the elusive, popular keyword ‘ebay design’ ??????
Well my ebay Blog about it eBay-Design-Keyword-Experiment on Ebay Blogs ranked 33rd on google.com…and the URL’s? Nada!
I am going to add in more content to the pages to see if this boosts the rankings!
OK, I had to answer my own question!
Using the SEO Book again (I think I might have to add these guys to my blogroll) the closest keywords/phrases that would fit a company selling ebay design are:
make money on ebay – 22,614 apm
ebay business – 27,090 apm
*apm = average search volume per month
and in order to run a successful Google Adwords campaign a lot of ebay related negative keywords ( keywords that might contain ebay but are so not what you do and will waste your precious moolah man!) Most searched to do with ebay are from ebay users and not the ebay sellers you would want to push ebay design too? So how would an advertising campaign start? To maximise the return on investment you would need targeted traffic, and not 7 million ebay users who don’t care two hoots about ebay design!
The keywords ebay design, ebay store design, ebay template design and ebay listing design need to be within your campaign as your competitors also use these keywords and you do have to make sure you are not left behind, but how do you make sure you are hitting the right people?
Answers on a postcard please!
1. Place your keyword in the HTML title
2. Mention your keyword in your site text and meta keywords/descripion
3. Create ‘linked text’ containing that keyword or use a tagging/tag cloud system like ultimate tag warrior for wordpress.
4. Use a system like ebay to promote you link ( blog or about me page) using your keyword as much as humanly possible, no spamming now, only use where appropriate.
5. Wait – Patience is everything, this is all free you know!
6. Sitemap with google and yahoo.
– 7th June 2007 Experiment Started 10th May
cyber goth: 38th
Cyber Goth: 5th
Cybergoth: 6th – Up 30 places to the front page!
Cyber Goth 100th – First time site is actually included
Cyber Goth 34th up 11 places
As you can see the results are proving positive. Most section of the Hairfreax site being brought up in these listings have the keyword in the HTML title of the page and mentioned at least once in the text on the page. So within a month I have achieved suitable ranking for the keyword cybergoth, and my ranking for the more difficult keyword ‘cyber goth’ is improving as now the inclusions are not references to the site they are actual listings. Google as always is the beast to tame, but I think now I can leave it to time and a schedule of regular updates to the blog and gallery which have been the highest performers in the keyword ranking.
You should always have a gallery or blog on the main domain as it will optimise your website that sells your product. Movers and shakers in the world of SEO keep reminding us that google is going to put less emphasis on blog links, but its not about the page rank, its about your customers finding you in this mess we all love and hate at the same time.
Long live the hyper web! Updates to this experiment will be less frequent now on the cybergoth keyword, but I will keep track if time is more of a factor in the more popular keyword ‘cyber goth’