Want to find your keywords for your own experiment? Try the external keyword tool by google
– 7th June 2007 Experiment Started 10th May
cyber goth: 38th
Cyber Goth: 5th
Cybergoth: 6th – Up 30 places to the front page!
Cyber Goth 100th – First time site is actually included
Cyber Goth 34th up 11 places
As you can see the results are proving positive. Most section of the Hairfreax site being brought up in these listings have the keyword in the HTML title of the page and mentioned at least once in the text on the page. So within a month I have achieved suitable ranking for the keyword cybergoth, and my ranking for the more difficult keyword ‘cyber goth’ is improving as now the inclusions are not references to the site they are actual listings. Google as always is the beast to tame, but I think now I can leave it to time and a schedule of regular updates to the blog and gallery which have been the highest performers in the keyword ranking.
You should always have a gallery or blog on the main domain† as it will optimise your website that sells your product. Movers and shakers in the world of SEO keep reminding us that google is going to put less emphasis on blog links, but its not about the page rank, its about your customers finding you in this mess we all love and hate at the same time.
Long live the hyper web! Updates to this experiment will be less frequent now on the cybergoth keyword, but I will keep track if time is more of a factor in the more popular keyword ‘cyber goth’
Google UK – Cyber goth – Listing 45
Cybergoth – Listing 6
Google (US) – Cyber Goth – Listing 88 (eBay Blog)
Cybergoth Listing 36
Now I introduced a Gallery about 2 weeks ago and this has cybergoth in the HTML title. The HTML titles seem to be winning the race. Are HTML titles more effective that keywords or tags? Currently it seems so.
Channeladvisor is a great listing tool for larger companies who need an automated solution for eBay and Amazon (and Overstock in the US). To add value it also has a store/website attachment with cname capabilities so you can run a website and ebay all together. Channeladvisor also provides feeds to shopping comparison sites such as Google Base, Shopzilla and Kelkoo but to name a few.
The channeladvisor store is by far the weakest point in channeladvisor as a ‘one solution e-commerce’ system and you have limited obvious SEO control.
(For all of this I am going to assume you are already logged into channel management)
HTML Titles: These are important and within channeladvisor you can specify the main page title in stores>store name and logo.
Meta Keywords: Pick 10 keywords to focus on that cover you main products. For example Rubbergirls-Blue-Boutique sells lingerie and shoes so the main keywords focused on are:
Leg Avenue, Dreamgirl, Vollers, Axfords, Sensual Mystique, Pleaser, Demonia, Hustler, Vacari, Bridal Lingerie, Wedding Lingerie, Nuptial Lingerie, Sexy Costumes, Fetish Lingerie, Corset
Place these keywords in your categories also as you have the opportunity to add in keywords for each category ( store>manage categories – click on the category name)
Meta Description: Its not just HTML titles and keywords a search engine picks up on it is also the meta description. Make sure you add a main page description in store name and logo AND a description for you categories.
This is the main listing in Google for the above website:
Rubbergirls Blue Boutique Provides excellent pricing for gothic, alternative and exotic clothing and footwear. Our brands include Leg Avenue, …
www.rubbergirls–blue–boutique.co.uk/ – 61k
Header Image: Make sure you use the alt functionality for your header image too
Item Details :
Black With white polka dot flat shoe!- Available in Sizes UK 4-10 Shipping for these shoes is ¬£3.50/¬£6.00 as they are a light item!
Within channeladvisor you store title precedes the HTML title and becomes searchable on google. You can make sure you repeat a main keyword in your item titles, in fact you could possible squeeze more keywords in there! this title formation look familiar? Its the same title format as you would use in ebay. Tanked full of keyword goodness.
Google along with many other search engines like keyword links like Cybergoth Hair Extensions. Make sure you name your categories and sub categories appropriately with a good keyword and go to store>manage store layouts>home page layout and make sure you choose the option to display all your sub categories on the main page. Instant keyword links. ( P.S Make sure you have added an image to each or your categories or it could look a little dull)
To get ahead with google use google services! Google base is a free classifieds and syndicated everyday from automatically from channeladvisor (Console> Shopping comparison)
Other shopping comparison feeds can be used but they are pay per click
Track your results:
See what is going on with google analytics, sign up for an account and make sure you enter the information in store>store tracking. If you know what’s going on you can improve your SEO campaign
Every piece of software is what you make it and channeladvisor is no different.
P.S Rubbergirls Blue Boutique is MY store and also designed by me, if you want to know how I changed the layout then email me at firstname.lastname@example.org and if I have the time I will tell you.