Kidson Talks | The E-commerce Chemist

Hyperlinks are the unsung hero of persuasion selling. Hyperlinks, retain the momentum of a buying decision by answering your customer questions. In designing the content and look for any site you always consider your audience, and especially what questions they will need answering before they make a purchase from your site. When used appropriately, they [...]

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Customs don’t buy facts and figures, they buy benefit. We have said before if you are buying a digital camera, the specifications can be gobbdegoop if you don’t know how they will benefit you. Don’t fall into the trap of overloading your customers with information give them exactly what they need and how your product [...]

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