This is my journey as an E-commerce Consultant
Posts tagged persuasive selling
Persuasive Hyperlinking in your User Experience
1179 days
Hyperlinks are the unsung hero of persuasion selling. Hyperlinks, retain the momentum of a buying decision by answering your customer questions. In designing the content and look for any site you always consider your audience, and especially what questions they will need answering before they make a purchase from your site. When used appropriately, they can also be a useful SEO tool.
A good example of contextual linking:
Hairfreax extensions for Cybergoth Hair extensions.
Cybergoth Hair is a key phrase for Hairfreax SEO.
Another random example is:
Luxury brands are gasping for air. Automotive doesn’t seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, Jaguar and Land Rover have together committed $1.6 million to US mobile advertising.
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Sell them benefits, not features!
1331 days
Customs don’t buy facts and figures, they buy benefit. We have said before if you are buying a digital camera, the specifications can be gobbdegoop if you don’t know how they will benefit you.
Don’t fall into the trap of overloading your customers with information give them exactly what they need and how your product can benefit.
How to get your benefits across:
-Don’t bury them in text
- Highlight them by placing them in a box
- List the feature, then explain the benefit, don’t take too long about it either
Features on their own are not highly persuasive, but benefits are.
