Kidson Talks | The E-commerce Chemist

Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want. They also have a blog : Future Now’s Marketing Optimization Blog If you are tired of text book internet marketing reads, this plays out like [...]

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That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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Most retailers depend heavily on Christmas sales. So how can you do better this year than last? – Set up a separate advertising campaign and make sure your merchandise fits – Create specific seasonal landing pages for your products to improve optimisation at this earlier stage. Remember you have 4 seconds to convert your customer [...]

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Well on Tuesday evening I completed my new CubeCart 4 store, and by Thursday evening it had made back its purchase price. I doubt there are many systems that I could say it takes less that three days to see return on investment. This includes the price of the security certificate too. A small targeted [...]

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