Kidson Talks | The E-commerce Chemist

- 7th June 2007 Experiment Started 10th May
Yahoo:
cybergoth: 10th
cyber goth: 38th
Msn
Cybergoth: 2nd
Cyber Goth: 5th
Google.com
Cybergoth: 6th - Up 30 places to the front page!
Cyber Goth 100th - First time site is actually included
Google.co.uk
Cybergoth: 6th
Cyber Goth 34th up 11 places
As you can see the results are proving positive. Most section of the Hairfreax site being [...]

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Using other high ranked sites is great to get you a glimpse of the top rankings. I set up an ‘ebay blog’ at blogs.ebay.co.uk/efreax called ‘eBay design’ with one ebay design related post. After 3 weeks the blog is 53rd on google.com for the keyword ebay design and 66th on google.co.uk.
Go me, so why [...]

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Well:
Google UK - Cyber goth - Listing 45
Cybergoth - Listing 6
Google (US) - Cyber Goth - Listing 88 (eBay Blog)
Cybergoth Listing 36

Now I introduced a Gallery about 2 weeks ago and this has cybergoth in the HTML title. The HTML titles seem to be winning the race. Are HTML titles more effective that keywords or [...]

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Text URLs are great for optimisation, but if say you are looking at the keyword ‘ebay design’ as you are an ebay design company, would the URL http://www.kidsontalks.com/ebaydesign, http://www.kidsontalks.com/ebay-design or http://www.kidsontalks.com/ebay_design work better?
Matt Cutts of Google Fame says that:
So if you have a url like word1_word2, Google will only return that page if the [...]

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Here are a list of claims from a random SEO site and my opinion:

specific advice direct from our experts - Are you an expert really?
monthly submission to 400+ search engines - Why? When really you only need [...]

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Channeladvisor is a great listing tool for larger companies who need an automated solution for eBay and Amazon (and Overstock in the US). To add value it also has a store/website attachment with cname capabilities so you can run a website and ebay all together. Channeladvisor also provides feeds to shopping comparison sites such as [...]

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I have increased the number of keyword text on both the home pages of both sites after I checked how my site would look to a search engine. Homepage keywords are very important and also how a search engine spider views your website.
Check yours out now!

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Design a clear and simple navigation system.
According to Web usability expert, Jakob Nielsen, a good navigation system should answer three questions:

Where am I?
Where have I been?
Where can I go?

 
Keep it constant: Navigation system should be in the same place on every page
Make the content easy to scan – most users only [...]

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On the item detail:
1. Easy display of shipping costs for the item
2. Explanation of options and where to enter them if you have not got a drop down system.
3. Order delivery/processing times clearly displayed with the item
4. Display of accepted payment methods on the item in the form of an image
5. Clear, precise image - [...]

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Synopsis:
I do not profess to know or care about Google algorithms, how the page rank
works or what Google have done to devalue links this time. One constant through
all Google and similar leading search engines is ‘Good Content’
‘Good Content’ is painful, slow and you need to make sure you are
writing about something someone will read, including [...]

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