Kidson Talks | The E-commerce Chemist » selling http://kidsontalks.com SEO | E-COMMERCE | EBAY - This is my journey as an E-commerce Consultant Fri, 16 Apr 2010 11:49:17 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Sell them benefits, not features! http://kidsontalks.com/2008/09/29/sell-them-benefits-not-features/ http://kidsontalks.com/2008/09/29/sell-them-benefits-not-features/#comments Mon, 29 Sep 2008 17:59:24 +0000 Liz http://kidsontalks.com/?p=221 Customs don’t buy facts and figures, they buy benefit. We have said before if you are buying a digital camera, the specifications can be gobbdegoop if you don’t know how they will benefit you.

Don’t fall into the trap of overloading your customers with information give them exactly what they need and how your product can benefit.

How to get your benefits across:

-Don’t bury them in text

- Highlight them by placing them in a box

- List the feature, then explain the benefit, don’t take too long about it either

Features on their own are not highly persuasive, but benefits are.

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