Posts tagged Shopping Comparison

Why I love channeladvisor today…

1741 days
by in Auction Management, eBay, Paypal, Shopping Comparison, Web Mastering

As an automated ebay listing and website storefront system channeladvisor is pretty hot.

Channeladvisor has made my life easier today because:

1. You can get a full export of all of your inventory – all that hard work exported in excel.
2. You can export all customer information (and see if they have opted in to your newsletter or not) for email marketing campaigns.
3. PayPal payments pro and express integration done for you. I still can’t do the paypal payments pro integration on my own website, but I will! Roll on Cubecart 4
4. Automatic feeds to Google Base and Shopzilla
5. Integration with Google Analytics using the e-commerce functionality too (so you can see what leads actually generate complete sales)
6. Export of all sales, all in one go.

That is why I love ChannelAdvisor today.

Email about E-commerce Platforms – GoECart.com

1742 days
by in Paypal, Search Engine Optimisation, Shopping Comparison, Web Mastering

As I don’t have my comments on as default I occasionally get emails!

One such email in response to : What functionality to make sure you have when investing in an e-commerce platform…

was:

Hi Liz,
I really enjoy your blog.
I read your post today on e commerce platforms and I wondered if you knew
anything about goecart.com? Is it a worthwhile option?

Thanks for taking the time to read this
Dave

and i said….

I have not heard of them but as there were a codie finalist they can’t be
half bad! It includes a one page shopping cart (marvellous, better for
reducing cart abandonment) and also CRM tools, which is a nice added
feature for customer support and after sales marketing. It all depends
whether you need all these nifty features for your business and whether it
justifies the price. As it has a 30 day trial you have nothing to loose
trying it out.
I took a look at http://www.bridestuff.com/ and they have SEF URLs (text
urls) and I had no loading problems either whilst accessing the site.

So what has http://goecart.com/ got that stands out to me?
- One page checkout ( the holy grail of all checkout formats, why would you want anything less?)
- CRM tools – The CRM tool Salesforce tracks everything in my work life, so it would be great for an e-commerce set up to track customer questions, website support and also drive marketing campaigns and track their success.
- They are thinking about SEO, with the text urls and the site mapping for Google and Yahoo.
- The ability to automate shopping comparison feeds and also set up your own affiliate schemes.
- Many payment integrations ( but no mention of paypal pro in the website? Surely not?)
- Using excel to manage your inventory

and many more features. They seem to be dotting every I an crossing every T with and ERP like coverage with regards to e-commerce. They also have a free trial available.

But go on…how much does all this cost?

$1799 (£906 at time of publishing) a year for the basic subscription of up to 1000 items, but bear in mind that does include the hosting, disk space,emails and support.

…..so for what £75.50 a month. Not a bad deal really. I would recommend this for existing businesses thinking of going global with e-commerce from about £2Kto £30K GMS (Gross Monthly Sales)

Now, onto the Design….

Design is extra, their design services are an extra $1250 (£630). They boast the system is fully customisable so design is what I would shop around for. You could probably save on the design element, or find a design team that suits your tastes more as everyone is different. No point putting all your eggs in one basket when the market is so large and fruitful!

Why I LOVE shopify..(Shopify Marketplace)

1742 days
by in Shopping Comparison, Web Mastering

It looks so sleek, it takes 30 seconds to sign up (no really) and it contains a plethora of features including my all time favourite….. integration with Paypal Payments Pro and tags. I love tags.

I do think shopify is the one e-commerce system I would recommend to sellers. All the features you really need in one tidy hub…..

But lo…what is this?

Shopify Marketplace?

Could this be? A ‘shopify’ shopping comparison site? That utilises TAGs? I went slightly weak at the knees when I read this post on the subject.

Not only has Shopify revolutionised the impact of the small e-commerce player, with their nifty, easy to design sweet sweet store but now shopify store owners have free listings in the shopify marketplace. Shopify boasts over 20,000 stores with a handy trial version with the basic pricing starting at $24 pcm and 2% of GMS. The pricing page has a little note at the top ‘ Not sure which plan to choose? Pick any – you can always change it later.’ This is also free of any administration charges. Finally, an e-commerce platform that makes sense and you don’t feel as though you are committing to any long term plans if your e-commerce store does not work out.

Checkout some cool Shopify Stores:

http://scrapbookyourmemories.myshopify.com/

http://www.reorganize.ca/

http://www.laneskerie.com/

http://scots1748.myshopify.com/

http://buildanest.myshopify.com/

http://vorsat.sofamade.com/

 

Check out the Shopify blog on the subject.

Should you employ a SEO expert????

1835 days
by in Consultancy, Google, Internet Marketing, Search Engine Optimisation, Shopping Comparison, Web Mastering

Here are a list of claims from a random SEO site and my opinion:

  • specific advice direct from our experts – Are you an expert really?
  • monthly submission to 400+ search engines – Why? When really you only need to focus on the big 4?
  • guaranteed Google placement – Google says this can’t be done. You can set up a site map with Google using one of its free tools as thats almost a guarantee. You can also use Google Adwords for easy and quick inclusion. Hey Google will find you anyway in the end!
  • meta tag generation – yah, try this for size
  • customised search engine optimisation – OK, this might be good – but how customised, have we not customised it with the keywords and meta tags?Do you mean writing page copy to ensure high keyword density? I bet you could do that.
  • competitor website comparisons – Try Popuri.us or Compare in Alexa
  • keyword recommendations tailored to your site – Go Wordtracker Go
  • free phone consultation – yeah ok a £2 call?
  • ranking and link popularity data – http://popuri.us/ and http://www.compete.com/
  • Pay Per Click (PPC) – Google Adwords is the most documented PPC ever, try it you can manage it.

If you have time, read a book and tackle this area yourself. You can spend alot of money on companies that also use various tools (free or paid for) and you can save oodles of cashola!

Optimising a Channeladvisor Store

1835 days
by in Auction Management, Search Engine Optimisation, Shopping Comparison

Channeladvisor is a great listing tool for larger companies who need an automated solution for eBay and Amazon (and Overstock in the US). To add value it also has a store/website attachment with cname capabilities so you can run a website and ebay all together. Channeladvisor also provides feeds to shopping comparison sites such as Google Base, Shopzilla and Kelkoo but to name a few.

The channeladvisor store is by far the weakest point in channeladvisor as a ‘one solution e-commerce’ system and you have limited obvious SEO control.

(For all of this I am going to assume you are already logged into channel management)

Header Information:

HTML Titles: These are important and within channeladvisor you can specify the main page title in stores>store name and logo.

Meta Keywords: Pick 10 keywords to focus on that cover you main products. For example Rubbergirls-Blue-Boutique sells lingerie and shoes so the main keywords focused on are:
Leg Avenue, Dreamgirl, Vollers, Axfords, Sensual Mystique, Pleaser, Demonia, Hustler, Vacari, Bridal Lingerie, Wedding Lingerie, Nuptial Lingerie, Sexy Costumes, Fetish Lingerie, Corset

Place these keywords in your categories also as you have the opportunity to add in keywords for each category ( store>manage categories – click on the category name)

Meta Description: Its not just HTML titles and keywords a search engine picks up on it is also the meta description. Make sure you add a main page description in store name and logo AND a description for you categories.

This is the main listing in Google for the above website:

RubberGirls Blue Boutique | Bridal Corsetry | Hen Night Fancy …

Rubbergirls Blue Boutique Provides excellent pricing for gothic, alternative and exotic clothing and footwear. Our brands include Leg Avenue, …
www.rubbergirls-blue-boutique.co.uk/ – 61k

Header Image: Make sure you use the alt functionality for your header image too

Item Details :

Rockabilly Demonia EMO Shoes Polkadot Goth: DAI20/BW RubberGirls …

Black With white polka dot flat shoe!- Available in Sizes UK 4-10 Shipping for these shoes is £3.50/£6.00 as they are a light item!
www.rubbergirls-blue-boutique.co.uk/Items/Item.aspx?sck=23968174&SKU=DAI20/BW -

Within channeladvisor you store title precedes the HTML title and becomes searchable on google. You can make sure you repeat a main keyword in your item titles, in fact you could possible squeeze more keywords in there! this title formation look familiar? Its the same title format as you would use in ebay. Tanked full of keyword goodness.

Keyword Links:

Google along with many other search engines like keyword links like Cybergoth Hair Extensions. Make sure you name your categories and sub categories appropriately with a good keyword and go to store>manage store layouts>home page layout and make sure you choose the option to display all your sub categories on the main page. Instant keyword links. ( P.S Make sure you have added an image to each or your categories or it could look a little dull)

Shopping Comparison:

To get ahead with google use google services! Google base is a free classifieds and syndicated everyday from automatically from channeladvisor (Console> Shopping comparison)

Other shopping comparison feeds can be used but they are pay per click

Track your results:

See what is going on with google analytics, sign up for an account and make sure you enter the information in store>store tracking. If you know what’s going on you can improve your SEO campaign

Every piece of software is what you make it and channeladvisor is no different.

P.S Rubbergirls Blue Boutique is MY store and also designed by me, if you want to know how I changed the layout then email me at liz@kidsontalks.com and if I have the time I will tell you.

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