Kidson Talks | The E-commerce Chemist

SEO | E-COMMERCE | EBAY - This is my journey as an E-commerce Consultant

Kidson Talks | The E-commerce Chemist header image 4

Was eBay your first?

November 20th, 2007 · No Comments

I am often asked how and when I started shopping on-line and also selling on-line.
I started shopping online in the summer of ‘99 with Gothic Auctions which prompted signing up for paypal almost instantly as everything was in Dollars. My first purchase was from a Canadian seller.
By the winter I was actively selling on [...]

[Read more →]

Tags: E-Business · Paypal · Social Shopping · eBay

Christmas Marketing - What to do in November.

November 1st, 2007 · 3 Comments

Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

[Read more →]

Tags: Consultancy · Internet Marketing · Shopping Comparison · Social Shopping

Marketplace meets social, meets blogs…BT tradespace!

October 26th, 2007 · No Comments

Well Hairfreax is testing out BTtradespace
You can advertise 5 items for sale free when you sign up or more if you pay a tiered subscription fee. This system is simple to use and encompasses a blog, photo gallery, community, paypal payments, event promotions, product advertisement and much more. This system has embraced the social aspect [...]

[Read more →]

Tags: Auction Management · Social Shopping · eBay

Different types of E-commerce Shopper

October 18th, 2007 · No Comments

Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

[Read more →]

Tags: Consultancy · E-Business · Google · Internet Marketing · Paypal · Search Engine Optimisation · Shopping Comparison · Social Shopping · Web Mastering · eBay

Facebook profiles become indexed by search engines….oh no!

September 5th, 2007 · Comments Off

Now your facebook profile will be indexed in google:
Since your search privacy settings are set to “Everyone,” you now have a public search listing. This means that friends who aren’t yet on Facebook will be able to search for you by name from our Welcome page. Public Search Listings may only include names and profile [...]

[Read more →]

Tags: Google · Social Shopping

Another notch in the web 2.0 bed post - The Find and Glimpse

September 3rd, 2007 · Comments Off

Mashable reported on the acquisition of Glimpse by TheFind in this article TheFind Acquires the Glimpse Fashion Search Site.
Another manic Web 2.0 spin purchase or something that will benefit the community? The fashion website Glimpse will be enhanced with advanced search options to do with colour, size, similar products and even products found on eBay. [...]

[Read more →]

Tags: Social Shopping

Surely you have a blog? Its 2007 Man!

August 20th, 2007 · Comments Off

I read though the daily links to blog posts on The 10K Marshmallows Marketing Blog and this one caught my eye
Are internet marketers lazy? Is that why they aren’t blogging? and it rings true on so many levels. I am always surprised how many UK firms just have not subscribed to the power of the [...]

[Read more →]

Tags: Social Shopping

The mighty ‘Aggregator’ - the buzz word of the moment…

August 7th, 2007 · Comments Off

Sites that aggregate a common product or service for example marketplaces like eBay and shopping comparison sites have been going since time forgot. This technology went social with Spokeo, as reported by Techcrunch….
Spokeo wants to be your home page. They want to bring you your favourite blog feeds, MySpace updates, new YouTube videos, and friends’ [...]

[Read more →]

Tags: Google · Paypal · Social Shopping · Web Mastering · eBay

Go Widget Box GO!

July 5th, 2007 · No Comments

Promote your blog feed in a nifty widget from Widgetbox
Widgetbox is a directory and syndication platform for web widgets for blogs and other web pages. Our widgets work with TypePad, WordPress, Blogger, MySpace as well as most other blogs, sidebars or websites. No plug-ins are needed, and they’re free!
Widgets are taking over the world, blog [...]

[Read more →]

Tags: Internet Marketing

Keyword Ranking Experiment

May 10th, 2007 · No Comments

Synopsis:
I do not profess to know or care about Google algorithms, how the page rank
works or what Google have done to devalue links this time. One constant through
all Google and similar leading search engines is ‘Good Content’
‘Good Content’ is painful, slow and you need to make sure you are
writing about something someone will read, including [...]

[Read more →]

Tags: Google · Search Engine Optimisation · Social Shopping