Kidson Talks | The E-commerce Chemist

Webcopy carefully crafted in plain English can improve a readers comprehension. You want your customers to understand what you are telling them don’t you? Here are a few guidelines to plain English: 1. Make the average sentence length 15 to 20 words. 2. Use words your customers are likely to understand. Try not to abbreviate [...]

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‘We envision to enthusiastically facilitate error-free paradigms while continuing to authoritatively revolutionize economically sound opportunities to meet our customer’s needs’ This snippet of text was generated by the Mission Statement Generator from the Dilbert comic strip website, but this kind of web copy rings  close to the truth for some organisations. When you are writing [...]

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