Redundancy just before Christmas is not pleasant as the job market is not at its best, specially if you have had no warning.
As well as training to be an eBay education specialist I have secured consultancy and web development in the last few weeks of December to take me though to January.
In pure on-line entrepreneurial [...]
Redundancy and Back to online selling basics
December 3rd, 2007 · No Comments
Tags: Consultancy · E-Business · Web Mastering · eBay
Webcopy – Write in PLAIN English
November 13th, 2007 · No Comments
Webcopy carefully crafted in plain English can improve a readers comprehension. You want your customers to understand what you are telling them don’t you?
Here are a few guidelines to plain English:
1. Make the average sentence length 15 to 20 words.
2. Use words your customers are likely to understand. Try not to abbreviate or use extensive [...]
Tags: E-Business · Web Mastering
Essential Reading for Webmasters – Call to Action
October 30th, 2007 · No Comments
Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]
Tags: Consultancy · E-Business · Internet Marketing · Search Engine Optimisation · Web Mastering
Google PageRank – The Webmasters Fetish…
October 29th, 2007 · No Comments
That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]
Tags: Internet Marketing · Search Engine Optimisation · Web Mastering
Setting up your OWN affiliate programs
October 23rd, 2007 · No Comments
Thinking of driving traffic and getting into affiliates? Companies such as Tradedoubler can be a little expensive for the smaller business, so I have been investing time in this affiliate management software by JROX
This is a nifty script for you to manage your own affiliate program. I have started ‘Toxic Girl Alternative Affiliates‘ on toxicgirl.co.uk [...]
Tags: Internet Marketing · Web Mastering