Kidson Talks | The E-commerce Chemist

‘Web Two Point Daddy-O’ made me laugh, web 2.0 is all about ‘buzz’ words and ‘rock and roll metrics’. Anything that someone can sell on and make a fortune. The web is now a manic mash up of social sites, feeds and teenagers.
If you want some buzz words to litter your marketing materials [...]

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A email came in today regarding what to do when you have brought an e-commerce platform, sold the earth and delivered a small island. How do you prevent this from happening at the sales stage?
Bad Web Companies are plenty, and it can be hard to sort the wheat from the chaff but there are a [...]

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I have been trying not to shop on eBay, but looking for pink hair straighteners I spotted this shop:
Hairs Angels The colour scheme is one of my favourites, pink and grey. Taking a look at this article on The Meaning of Pink it suggests:
While red stirs up passion and action, studies have shown that large [...]

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Most of my business ideas, customers and favourite clients at my main work place have been targeting niche markets. Reading this post from eTailology gave up a few nice reads about marketing successfully to a niche.
This article by Volusion - Increase Your Online Sales by Marketing to a Niche gives up three things to [...]

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As an automated ebay listing and website storefront system channeladvisor is pretty hot.
Channeladvisor has made my life easier today because:
1. You can get a full export of all of your inventory - all that hard work exported in excel.
2. You can export all customer information (and see if they have opted in to your newsletter [...]

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Daintyfeet is a small niche seller of small shoe sizes. Currently her inventory is split into shoe style and size. The titles currently include the 3 size conversions which are imperative for search as the new website produces dynamic HTML titles based on the item title.
Example: http://my.frooition.com/050014/product_info.php?cPath=73&products_id=279
However, to tidy up the website I can use [...]

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I am currently in the process of transferring one of my cleints from the channeladvisor application to a brand spanking new website designed and developed by Frooition. Setting up a website from scratch is a pain, but here are a few tips to make sure you can speed up the transition, and maybe improve your [...]

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As I don’t have my comments on as default I occasionally get emails!
One such email in response to : What functionality to make sure you have when investing in an e-commerce platform…
was:
Hi Liz,
I really enjoy your blog.
I read your post today on e commerce platforms and I wondered if you knew
anything about goecart.com? Is it [...]

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It looks so sleek, it takes 30 seconds to sign up (no really) and it contains a plethora of features including my all time favourite….. integration with Paypal Payments Pro and tags. I love tags.
I do think shopify is the one e-commerce system I would recommend to sellers. All the features you really need in [...]

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If you buying and not going down the open source route with applications such as ‘Oscommerce‘ and you do not know how to edit code….
Make sure you brand spanking new e-commerce store:
1. Is hosted on your own servers (so you can bulk FTP images, and have control over uptime and not held to ransom)
2. Has [...]

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