Kidson Talks | The E-commerce Chemist

Trying out a new theme for a few days to see if I like it…..
- OK tried out a few themes and have decided on Cutline. There will be modifications along the way as I play with the code, widgets and header designs but I feel it is a cleaner design that the previous. The [...]

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Sites that aggregate a common product or service for example marketplaces like eBay and shopping comparison sites have been going since time forgot. This technology went social with Spokeo, as reported by Techcrunch….
Spokeo wants to be your home page. They want to bring you your favourite blog feeds, MySpace updates, new YouTube videos, and friends’ [...]

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Walking around the rag market in Birmingham this weekend, I spotted a familiar face on one of the stalls. Internet trading has taken her out of her shop and studio (she make alternative fashion) and she is now back on the market where she started 10 years ago. She has decided to go internet ready [...]

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Well if your a Google Webmaster anyway! Google has added the feature of a message centre to communicate with their webmasters if they are in violation of any guidelines imposed my the giant. This is a great step, even though some of the comments on Matt Cutts Blog
the webmasters want more. Yes we all [...]

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The site Uncle Buck - Payday Advances is a great example of how a website screams out what it does to the visitor, creating website conversions 4 times the average for a website! In a group we conducted an experiment, the website was shown to us by a third party for a few seconds, then [...]

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The visual aspect of a website is always important but the add to cart button is quite frequently overlooked. This article :
107 Add to Cart Buttons of the Top Online Retailers gives us the some nice examples for inspiration. This article also has some great tips for cart buttons such as:
Button Placement
If you offer [...]

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Well its a project I am trying to get to work, running from this tutorial: Ajax Workshop 3: Shopping Cart using Script.aculo.us I am trying to construct a ‘Wedding Quote Calculator‘ The drag and drop is the easy part, but I need to assign real values to the ‘boxes’ and dynamically add up everything in [...]

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Here are a list of claims from a random SEO site and my opinion:

specific advice direct from our experts - Are you an expert really?
monthly submission to 400+ search engines - Why? When really you only need [...]

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Design a clear and simple navigation system.
According to Web usability expert, Jakob Nielsen, a good navigation system should answer three questions:

Where am I?
Where have I been?
Where can I go?

 
Keep it constant: Navigation system should be in the same place on every page
Make the content easy to scan – most users only [...]

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On the item detail:
1. Easy display of shipping costs for the item
2. Explanation of options and where to enter them if you have not got a drop down system.
3. Order delivery/processing times clearly displayed with the item
4. Display of accepted payment methods on the item in the form of an image
5. Clear, precise image - [...]

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