Kidson Talks | The E-commerce Chemist

Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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I have increased the number of keyword text on both the home pages of both sites after I checked how my site would look to a search engine. Homepage keywords are very important and also how a search engine spider views your website.
Check yours out now!

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Design a clear and simple navigation system.
According to Web usability expert, Jakob Nielsen, a good navigation system should answer three questions:

Where am I?
Where have I been?
Where can I go?

 
Keep it constant: Navigation system should be in the same place on every page
Make the content easy to scan – most users only [...]

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