The mighty ‘Aggregator’ – the buzz word of the moment…

Sites that aggregate a common product or service for example marketplaces like eBay and shopping comparison sites have been going since time forgot. This technology went social with Spokeo, as reported by Techcrunch….

Spokeo wants to be your home page. They want to bring you your favourite blog feeds, MySpace updates, new YouTube videos, and friendsí photo albums all in one eyeful!

But what I would like to see is the same methodology applied to payment gateways. One system to integrate with and you can use Paypal, Paypal pro and Express, Google checkout, Amazon payments and anything that’s is worthy. This would leave payment gateway integration a breeze (and probably open to hideous fraud, but hey its just the idea) as all these new and hip payment methods are coming out and for the best conversions you need to employ all of them? What a nightmare.

The channeladvisor checkout works using this kind of methodology, as well as any heavily integrated checkout, but we are not talking large GMS businesses, its the small and many that struggle to integrate their checkouts/websites with all of these systems!

One integration, one Dashboard…..all the payment solutions……

Aggregate.

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